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16圣诞节美陈:上海晶品购物中心


时间: 2018-08-11    来源: 武汉艺加美陈

 

上海晶品购物中心

Crystal’s Christmas Joy

同一天,上海潮流时尚地标——晶品 Crystal Galleria 购物中心也正式开启了为期两个月的圣诞主题活动。
On the same day, Crystal Galleria, a fashion icon in Shanghai, officially opened a two-month Christmas theme.
此次,晶品特邀美国杰出观念艺术家Nate Lord创作了原创形象Crystal ,并以她为原型创作了圣诞故事Crystal’s Christmas Joy,讲述了一个“每天的相遇所见都是礼物”的温暖故事。
This time, Crystal invited Nate Lord, a prominent American conceptual artist, to create the original image of Crystal, and to use her as the prototype for the creation of the Christmas story Crystal's Christmas Joy, telling a warm story of "every day meet is a gift".
故事中的梦幻工厂现身晶品一楼中庭,而成千上万只小Crystal组成的艺术装置,则分布在购物中心的各个角落,希望在这个暖心的季节,与消费者分享圣诞喜悦。
The fantasy factory in the story appears in the atrium of the first floor of the crystal, and tens of thousands of small Crystal art installations are distributed in all corners of the mall, hoping to share the joy of Christmas with consumers in this warm season.

 

其中,Crystal’s Factory完全复原了艺术家的手稿设计。四座具有土地,蒸汽,花园和水晶属性的制造塔,辅助一座主塔,在美妙乐声的衬托下共同运转,制造出无数美丽动人的小Crystal。
Among them, Crystal 's Factory completely restored the artist's manuscript design. Four towers of land, steam, gardens and crystals, supported by a main tower, work together to create countless beautiful little Crystals against the backdrop of wonderful music.
同时,为了让消费者更加具象、全面地了解Crystal的整个创作过程,艺术家的手稿和绘本都将以耳目一新的方式呈现在晶品购物中心的各个区域。
At the same time, in order to give consumers a more concrete and comprehensive understanding of Crystal's entire creative process, artists'manuscripts and picture books will be presented in a refreshing way in the various areas of the crystal shopping center.
据悉,此次晶品的圣诞喜悦系列活动将横跨三大重要节日——感恩节、圣诞节及元旦。为了呼吁大家把心中的爱分享出来,Crystal的玩具将以公益认购的形式进行义卖,义卖所得将全部捐给复旦大学附属儿科医院的病重与贫困的儿童,为他们提供治疗上的资助,也为需要在医院度过圣诞或新年的小朋友购买礼品或新衣,送上一份有温度的礼物。
It is reported that this series of Christmas joy activities will span three major festivals - Thanksgiving, Christmas and New Year's Day. Crystal's toys will be sold as a charity subscription to appeal for sharing the love in their hearts. The proceeds will be donated to children in the seriously ill and impoverished pediatric hospital affiliated to Fudan University to provide medical aid for them, and to buy gifts or gifts for children who need to spend Christmas or New Year's in the hospital. New clothes, send a gift with temperature.


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